I have my logo, now what? Advertise your business the simple way by starting with a professional, well-defined business identity system that will set your company’s recognition above your competitors. What is business identity design? Well it’s just a fancy term that consists of the visual elements used on your business card, letterhead, envelopes, labels, etc. This includes the combination of your logo, colors, fonts, shapes, images, messaging, etc. You’ll want your business to have a unique, “look and feel” to differentiate you from your competitors.